Starting to go social – its becoming far more measurable

During the past few weeks, thanks to the persistence of our colleague Andres Mejia, we have started engaging with our Facebook audience far more than we had before. The result has been a significant increase across all our metrics.

We have only been playing around for now but we anticipate this trend to persist as we launch Diamonds in Africa at the beginning of August and roll out our social media campaign next week (Diamonds in Africa offers ethically sourced diamonds at trade prices).

Very excited to start tracking what the $ value is of our network and if it leads to sales or at least recommendations which lead to sales.