Starting to go social – its becoming far more measurable

During the past few weeks, thanks to the persistence of our colleague Andres Mejia, we have started engaging with our Facebook audience far more than we had before. The result has been a significant increase across all our metrics.

We have only been playing around for now but we anticipate this trend to persist as we launch Diamonds in Africa at the beginning of August and roll out our social media campaign next week (Diamonds in Africa offers ethically sourced diamonds at trade prices).

Very excited to start tracking what the $ value is of our network and if it leads to sales or at least recommendations which lead to sales.

Cheap Diamonds – our first money keywords

From the good to the bad – Our first attempt to optimise a money keyword/phrase – “cheap diamonds“.

We are on our way to a full recovery following our first ever Google Slap.

I have also just found out about the so called “money keywords” and how we can find them for Diamonds in Africa.

Money keywords are those keywords that are either on the top of the 2nd page of Google results or just below the fold on the first page.

With a little SEO push it is possible to convert those keywords into really good sources of traffic.

That is just what we plan to do. Our phrase is cheap diamonds and we are about to begin a big push to get it to the top of the search results.

Google Slap = “what we need to do more of” strategy

We recently got our first ever Google “slap” a few weeks ago when Google  launched the Penguin update to their search algorithm.

So many people posted solutions and possible interpretations of the algorithm changes and we tried everything they recommended. For the most part, we have now recovered.

Now, looking forward I have pointed a few things (having read this article) that we NEED TO DO, moving forward – things that will not only ensure we avoid future slaps, but also things that may help us win the SEO battles ahead:

  1. Publish content that gets natural links because it just is INTERESTING – ensuring people we don’t even know are doing the SEO work for us.
  2. Build links slowly and consistently – not too fast and not in short bursts. A link a day keeps the Google slap away
  3. Build deep links – not just to the homepage as this looks suspicious
  4. Vary anchor text – avoid using only your url.
  5. Focus on more than PageRank for links – look at age & content quality (sites whose PR will likely go up too)
  6. Conduct competitive anaylsis for link sources – who our competitors are using
For Diamonds in Africa we are completely reviewing our link building strategy and for Rare Pink we are likely to start off with this new strategy very soon.