So, like many people who use Facebook for some kind of marketing activity, I have two accounts. One which I use for most of my marketing campaigns and another which is my personal account. We do this to prevent Facebook from deleting our personal account.
While I hate spam, advertising, stupid applications and random so called “friends” appearing on my personal account – I love all these things on my marketing account; because sometimes you come across some new or creative method being used to effectively reach more people.
This past week was Fresher’s week at university and I joined a few groups called Manchester Freshers. Very clever people behind these groups. One girl called Melissa Hart, is the admin of a few of these groups and has found a really cool way to promote events.
Recently Facebook allowed us to change the name of groups. So she changes the name of her Freshers group every day to say something like: “Tiger Tiger Erasmus Party Tonight – Vodka RedBull £1.50”… and then the next day she changes it again. Every change creates a notification that all 3,000 members receive. AWESOME! While messages can become spam, we love receiving notifications.
Something to consider when thinking of promoting events for Nivoda Marketing.
What are micro niches?
If a market is all chocolate, a niche-market is chocolate from Chile, and a micro-niche is dark chocolate from Chile which is organic and dairy free. While you may find you have loads of competitors in the chocolate market, this may not be the case in your micro-niche… and if your market research suggests there is enough demand, then it is possible to make money using this niche.
The thirty day challenge (30DC) is just that, a challenge to make your first $10 on-line selling products/services in micro-niche markets. Why just $10? Because $10 is achievable, practical and a realistic expectation if you are new to running an on-line business.
I have been doing the 30DC for 3 years now and have created several websites, which, while not making me thousands of pounds, have taught me so much about the invisible mechanics behind the scenes which lead people to your site, which help get you to the first page on Google and I can prove it to anyone who is sceptical. Run a search for “diamonds in africa” on Google. These keywords get 270 searches every day on Google and my site is on the first page of the search results. I created it just a few weeks ago: http://www.diamondsinafrica.com.
My other site, which is generating revenue is http://www.poker-amateur.com. It works well because people don’t have to buy anything for me to make money. They just have to sign up and they will get $150 free to play poker on-line. It is a genuine deal, but faces the problem of looking “too good to be true”… any advice on how to make it sound or look more honest would be greatly appreciated.
So, this is the other side to Nivoda Marketing. We explore the infinite possibilities of exploiting micro-niche markets using affiliate products, and soon to be launched, our very own line of products in an industry I never thought, in my wildest dreams, I’d ever be involved… FASHION.
This weekend, thanks to the new president of the Enterprise Society at Manchester University: twitter.com/freewayjoe, I had the pleasure of meeting Doug Richards, the serial entrepreneur and ex dragon on Dragon’s Den.
Doug has decided to give back and do so by starting his very own School for Start-ups. The nine hour workshop did not start too well, mostly because I had been to see the South African sensation that is GoldFish the night before and had managed to cram in just a few hours sleep. Regardless, several cups of coffee and an entire galaxy bar later and I was wired and ready.
The early hours were well spent covering, essentially, all the 20 questions Doug reckons you need to ask yourself before starting a business and when pitching to investors. It looked to me like a business plan, only don’t tell Doug that… he hates business plans. During one of the intervals I went down to meet him, and I won’t hide the fact that my knees were shaking. I asked him a few questions about talking to investors with an idea that is not easily protected and he gave me relevant and insightful answers. We also talked briefly about Seth Godin as he had referenced him and Purple Cow in his discussion on marketing for start-ups.
One thing I really enjoyed was “volunteer breaks”. Every now and then Doug would take a break and ask people from the audience to stand up, give their elevator pitch and he would drill down into the details, give advice (or criticism) and help the people along their way.
Time and time again, Doug suggested the rules which apply to big businesses regarding what they should and should not do, do not apply to start-ups and often he even suggested that it was the exact opposite which took precedence.
However, if there is one thing I took away from the workshop that I would like to share with everyone, it is “BE SHAMELESS“… let me explain. Costs are in our complete control, while revenue we can only influence. So as a start-up looking to survive he suggests we shamelessly look for opportunities to survive by (a) limiting our costs of operation through several key methods and (b) by shamelessly pursuing revenue – Always Be Closing!
All in all, I left inspired, with renewed motivation and belief. Big Up to Doug Richards: twitter.com/douglasrichard