So, like many people who use Facebook for some kind of marketing activity, I have two accounts. One which I use for most of my marketing campaigns and another which is my personal account. We do this to prevent Facebook from deleting our personal account.
While I hate spam, advertising, stupid applications and random so called “friends” appearing on my personal account – I love all these things on my marketing account; because sometimes you come across some new or creative method being used to effectively reach more people.
This past week was Fresher’s week at university and I joined a few groups called Manchester Freshers. Very clever people behind these groups. One girl called Melissa Hart, is the admin of a few of these groups and has found a really cool way to promote events.
Recently Facebook allowed us to change the name of groups. So she changes the name of her Freshers group every day to say something like: “Tiger Tiger Erasmus Party Tonight – Vodka RedBull £1.50”… and then the next day she changes it again. Every change creates a notification that all 3,000 members receive. AWESOME! While messages can become spam, we love receiving notifications.
Something to consider when thinking of promoting events for Nivoda Marketing.
What are micro niches?
If a market is all chocolate, a niche-market is chocolate from Chile, and a micro-niche is dark chocolate from Chile which is organic and dairy free. While you may find you have loads of competitors in the chocolate market, this may not be the case in your micro-niche… and if your market research suggests there is enough demand, then it is possible to make money using this niche.
The thirty day challenge (30DC) is just that, a challenge to make your first $10 on-line selling products/services in micro-niche markets. Why just $10? Because $10 is achievable, practical and a realistic expectation if you are new to running an on-line business.
I have been doing the 30DC for 3 years now and have created several websites, which, while not making me thousands of pounds, have taught me so much about the invisible mechanics behind the scenes which lead people to your site, which help get you to the first page on Google and I can prove it to anyone who is sceptical. Run a search for “diamonds in africa” on Google. These keywords get 270 searches every day on Google and my site is on the first page of the search results. I created it just a few weeks ago: http://www.diamondsinafrica.com.
My other site, which is generating revenue is http://www.poker-amateur.com. It works well because people don’t have to buy anything for me to make money. They just have to sign up and they will get $150 free to play poker on-line. It is a genuine deal, but faces the problem of looking “too good to be true”… any advice on how to make it sound or look more honest would be greatly appreciated.
So, this is the other side to Nivoda Marketing. We explore the infinite possibilities of exploiting micro-niche markets using affiliate products, and soon to be launched, our very own line of products in an industry I never thought, in my wildest dreams, I’d ever be involved… FASHION.
Good old blogging, back in business!
So, summer has finished and my last year @ uni is about to hit me. Things have changed… oh how they have changed.
I decided to stay, for the greater part, in Manchester this summer. Why? Well the weather is shit, United were not playing, and I had to watch all my friends enjoying their summer in exotic locations around the world… oh wait, those were the reasons why I shouldn’t have stayed. The REASON why I did stay is because I decided it is time for me to start doing what I’m going to do when I graduate… run my own business. But that’s such a broad statement. It’s like saying, when I grow up I’m going to have a career… it says nothing. What business? What industry? What market? These are the questions I asked myself.
So to begin with I got myself some office space at Manchester’s business incubator for graduates: Innospace. I then decided to start a company which does what I had been hired to do for the past two years, only I planned to do it better and be my own boss! Here’s my elevator pitch for this business:
“I am running a marketing agency which specialises entirely on campaigns which target the student community. My potential clients are any business or organisation which wants to reach the student community with their product, service or social activity, and wants to do so using a variety of traditional and innovative marketing approaches.”
So its not a big business and my market is a tiny niche, but I am very good at what I do. I have 3 clients so far of which one has already given me some repeat business. My website, if you’re curious, is www.nivoda.com.
So, this is how I have decided to begin but I am already taking on other non-related ventures as well. Summer has been hot, business hot, and some of my ideas are coming off the paper and turning magically into products. Watch this space!