How NOT to Promote Your Brand at Christmas

Do not make an advent calendar with codes you have to enter everyday onto your special website where after 24 days of opening 2 calendars with 24 windows each, I win nothing, AND, on the last day you display the message: “sorry try again tomorrow”… there are no more windows!

Dear anonymous hotel chain brand that I shall not name, your efforts to promote yourselves through the festive spirit have failed and I my feelings towards your brand have gone from neutral to negative. Even if one in every thousand calendars is a winner, the structure of this competition means you are making 999 people unhappy for every one person you make happy – not because we all lost, but because of the effort we had to make to find out we lost.

Chocolates would have been better.